Behind the Lens: Professional Photography and Videography Assignment with Joshua Ellis

Behind the Lens: Professional Photography and Videography Assignment with Joshua Ellis

Before moving to Spain, I had the privilege of taking on one of the most memorable assignments of my career—an immersive photography and videography project for Joshua Ellis, a historic English manufacturer known for crafting some of the world’s finest cashmere and camelhair fabrics. This wasn’t just another commercial assignment; it was an opportunity to step into a living legacy, a place where tradition, craftsmanship, and artistry were not just maintained but celebrated every single day.

As a professional who has spent years in, I’ve had the chance to work with a wide range of brands. Yet few have struck me quite like Joshua Ellis. The moment I walked through their doors, it felt like entering a time capsule—one that told the story of centuries-old craftsmanship working harmoniously alongside the demands of a modern luxury market.

A Legacy Woven Into Every Frame

Joshua Ellis has a reputation built on generations of meticulous textile making, and being given behind-the-scenes access to their mill felt like opening a book filled with chapters of untold stories. The machinery alone was enough to inspire awe. Much of it was decades old—heavy, intricate, beautifully engineered—and still functioning with the same precision and purpose it had for generations.

In a world where automation and digital production dominate, seeing these machines in motion felt like witnessing a symphony of tradition. Each belt, wheel, and shuttle seemed to carry the fingerprints of history. My role was to translate that feeling visually, creating a narrative through both commercial photography y brand video production that would do justice to the authenticity of the craft.

Capturing The Soul of a Craft

From the rhythmic movement of looms to the quiet concentration of artisans at work, every corner of the mill offered a new visual opportunity. The textures were extraordinary—soft piles of cashmere, flowing fibres, tactile surfaces that begged to be photographed.

Lighting became an integral part of the storytelling. I wanted the images to feel natural and atmospheric, respecting the environment as it was. Shadows from machinery, warm tones from aged wood, and subtle highlights on the fabric fibres helped me build a visual mood that felt honest and intimate.

For the video, the goal was similar but broader: to create an emotional narrative that showcased not only the craft but also the human hands behind it. I combined close-up macro details with wider environmental shots, capturing the scale of production while never losing sight of the individual artisans who bring the material to life. The result was a blend of energy, texture, and tradition that resonated deeply with the brand’s identity.

A Film That Lived on Their Homepage for Years

One of the biggest honours of this assignment was knowing that the video I created ended up being featured on the Joshua Ellis homepage for several years. To have my work chosen as the visual introduction to a brand of such heritage was incredibly rewarding. It served not only as a promotional tool but as a digital doorway into their world—their craftsmanship, their people, and their history.

As someone passionate about creative visual storytelling, seeing a project reach an audience in such a meaningful way is the kind of milestone that makes this craft endlessly fulfilling. Photography freezes moments; film brings them to life. Together, they allowed me to showcase the essence of Joshua Ellis in a way that felt authentic to who they are.

A Project I’ll Never Forget

Looking back, that assignment became more than just work. It was a reminder of why I fell in love with photography and film in the first place: the opportunity to preserve stories that deserve to be seen. Before relocating to Spain, it was the perfect project to close one chapter of my career and inspire the next.

My time with Joshua Ellis strengthened my appreciation for traditional craftsmanship and reaffirmed my passion for professional photography and video production. It remains one of the most meaningful experiences of my creative journey—a blend of history, artistry, and the timeless power of visual storytelling.

Ready to Bring Your Brand Story to Life?

If your brand values authenticity, craftsmanship, and storytelling, I’d love to help you capture it. Whether you need professional photography and video production, a documentary-style brand film, or a full visual campaign, I’m here to bring your vision to life with clarity and creativity.

Contáctame to discuss your next project — let’s create something meaningful together.