How to Optimise Your Website and Online Presence for AI Search Engines
How to Optimise Your Website and Online Presence for AI Search Engines The way people find photographers, creatives, and businesses online is changing rapidly. Traditional search engines are no longer just showing lists of links — they are increasingly powered by AI systems that analyse, summarise, and recommend content based on authority, clarity, and trust. For photographers and creative professionals, this shift represents both a challenge and a huge opportunity. Having a beautiful portfolio is still important, but in the age of AI-driven search, it’s no longer enough on its own. Your website and online presence now need to clearly communicate who you are, what you do, and why you’re an expert — not just to people, but to machines as well. What AI Search Engines Are Really...