Why Authentic Experience Beats SEO Tricks
For years, photographers have been told that the secret to getting found online is SEO. Choose the right keywords. Put them in your headings. Add them to your page titles. Write enough words. Get backlinks. Optimise your images. Repeat the process and, eventually, Google will reward you. There is certainly truth in that. SEO matters. If nobody can find your website, it doesn't matter how good your photography is. But after many years working as a professional photographer and videographer, and after watching how my own website content has performed, I have come to believe that something else is becoming increasingly important. Experience. Not claimed experience. Not carefully written marketing language saying that you are an expert. Actual experience. The difference is becoming particularly important as search engines become better at understanding the...