Chasing Buses in London: How One Photography Assignment Opened the Door to Marketing
How Developing New Skills Created an Unexpected Career Opportunity I would never in my wildest dreams have imagined how one photography assignment opened the door to marketing. There are approximately 9,000 buses operating in London every day. I was looking for thirty of them. More specifically, I was looking for thirty London buses carrying advertisements promoting Almuñécar, a Mediterranean town in Spain. At the time, I didn't realise that this assignment would represent something much more important in my career. It was my first marketing assignment. For me, it was another example of something I've believed throughout my career: If you want to succeed in photography and video, you can't afford to stop learning. The industry changes constantly, and photographers who continue developing their skills create opportunities that might otherwise never...
