website design

Creating a Winning Content Strategy for Your Website 1

Creating a Winning Content Strategy for Your Website

  The art of Creating a Winning Content Strategy for your website In the ever-evolving digital marketing landscape, having a well-defined content strategy is vital for the success of any website. A strong content strategy not only helps drive organic traffic but also engages and converts visitors into customers. Search Engine Optimisation (SEO) marketing ensures that your content reaches the right audience. This article will explore the critical elements of a winning content strategy incorporating effective SEO marketing techniques to maximise your website's visibility and impact. As a Costa Blanca photographer, I rely on my well optimised website to reach my potential customers.   Define Your Target Audience Before creating any content, it's crucial to understand your target audience clearly. Who are they? What are their interests, needs, and pain...

optimise your website for seo

How to use video to promote your business

I will talk about how to use video to promote your business. A professional video production can help optimising your website for search engines, and increase sales or bookings. I was contacted by Marnes - a luxury wellness clinic on the Costa Blanca in Spain to create a promotional video to be used on Youtube and on their website. Bookings had been in decline because of the Covid 19 restrictions, and they were looking to use a video production to reach more potential clients. This is not the first time I have been contracted by a company that wants to use video to promote their business. I find this type of video production really rewarding as I need to ensure the video I create is going...