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website design

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Costa Blanca Website Design

Costa Blanca Website Design. I was contracted by a Costa Blanca Alarm and Security Camera company based in Albir, Alicante to create a website. They are an established alarm and CCTV installation company, but felt that they were missing out on potential customers by not having an online presence. One of the most important requirements of the client was to get the website on the first page. The most important search term was "Costa Blanca Alarm and Security Camera Installers" and "Home Security Costa Blanca". It is one thing to design and create a nice professional looking website, it is a completely different task to make sure that the website is visible on page one of a Google search. There are a few different ways to...

photographer spain

Creating a Winning Content Strategy for Your Website

  The art of Creating a Winning Content Strategy for your website In the ever-evolving digital marketing landscape, having a well-defined content strategy is vital for the success of any website. A strong content strategy not only helps drive organic traffic but also engages and converts visitors into customers. Search Engine Optimisation (SEO) marketing ensures that your content reaches the right audience. This article will explore the critical elements of a winning content strategy incorporating effective SEO marketing techniques to maximise your website's visibility and impact. As a Costa Blanca photographer, I rely on my well optimised website to reach my potential customers.   Define Your Target Audience Before creating any content, it's crucial to understand your target audience clearly. Who are they? What are their interests, needs, and pain...

optimise your website for seo

How to use video to promote your business

I will talk about how to use video to promote your business. A professional video production can help optimising your website for search engines, and increase sales or bookings. I was contacted by Marnes - a luxury wellness clinic on the Costa Blanca in Spain to create a promotional video to be used on Youtube and on their website. Bookings had been in decline because of the Covid 19 restrictions, and they were looking to use a video production to reach more potential clients. This is not the first time I have been contracted by a company that wants to use video to promote their business. I find this type of video production really rewarding as I need to ensure the video I create is going...