The Benefits of Using One Creative Team for Photography Video and Web Design
When a business needs new photographs, promotional video and a new website, the obvious approach is often to find three different companies: a photographer, a video production company and a web designer. In this article I will discuss the benefits of using one creative team for photography video and web design. On the surface, that makes sense. Each company specialises in one particular area, so why not choose the best photographer, the best videographer and the best web designer? The problem is that great individual components don't automatically create great marketing. Photography, video and web design all need to work together. The photographs need to complement the video, the video needs to fit the website, and the website needs to communicate the same message and visual identity as...