Planning a photoshoot with Covid 19
August 27, 2021
Planning a photoshoot with Covid 19. Lifestyle Fitness, a very popular chain of gyms, with branches all over the UK, booked me for a photo shoot. Of course I jumped at this opportunity. The photos were for their updated website, as well as for print and banner advertising. My brief was to photograph models working out in a gym environment. One of my biggest bugbears when looking at advertising with models, is that most photos fake. It is obvious to see that they are posing and not at all natural looking. We discussed my point of view, and we came to an agreement to shoot realistic and natural looking photos. It was essential that it looked like it happened in a real environment. A lot of...